Understanding more about the problem space, considering potential solutions and learning about the users and the business goals.
Diving deep into the user journey and exploring user stories, personas and user decision making.
Diverging wide and exploring a range of possible solutions. Testing, iterating, discussing, gaining feedback and working through the problem.
Collecting user feedback through A/B, usability and concept testing to help validate solutions and identify any opportunities for refinement.
Refining a chosen direction and polishing the design in preparing for engineering handoff. Ensuring rationale is clearly documented.
Working closely with engineering and product to ensure a successful handoff. The work isn’t done! We monitor the product’s performance.